A SaaS company hosts an application, making it available to customers over the internet. SaaS stands for Software as a Service. Users access the software with ease remotely, while the company hosts it on a server. SaaS companies work very hard at making their application easy to use. And they work even hard at making it an easy purchase.
Here are some great things to keep in when building, or re-building your SaaS (Software as a Service) website.
This is probably one of the most important elements on the SaaS websites. The value proposition is a simple, but powerful communication tool. What sets your company apart? What makes your business unique? The key to selling your Saas is in this 1 sentence. Clear communication of how your SaaS solves problems.
Here, Simple clearly states how they help their end-user:
The second most important element on a SaaS site it the Call To Action. This is where you are telling the user to do something. With the right messaging in place and a perfectly placed call to action, your users will be digging in their wallets to sign up for your irresistible offer!
Think Hulu, Amazon, or any web-based service offering a free trial!
This one is a no brainer, but you’d be surprised how many SaaS websites aren’t showing high-quality images of their software. Yes, it matters and it’s kind of a big deal. I mean have you ever purchased something online without seeing what it looks like?
Your audience wants to see your software in action. Is it really going to solve all of their problems from their phone? What have other people experienced using your software? As a general statement, every website should have some kind of video or user interaction tool on it like a tour. But keep it short, simple, and to the point. 60 seconds max.
Yes please Asana, I would love to see how your platform is going to revolutionize the way our Agency manages tasks!
Now, don’t get me wrong, this is just the beginning steps to consider when planning your SaaS website. Out of everything, I recommend partnering with an agency that can deliver a quality of website your SaaS needs to truly connect with its end users. An agency that has a thorough understanding of your software and the pain points it solves.
February 3, 2019